(From Latin: "to, toward, a direction toward, an addition to, near, at"; and changes to: "ac-, af-, ag-, al-, an-, ap-, aq-, ar-, as-, at-" and ad- is also combined with certain words that begin with the letters c, f, g, l, n, p, q, r, s, and t.)

The Latin element ad carries the idea of "in the direction of" and combines with many Latin words and roots to make common English words.

ad captandum (Latin)
To please.

The technique of ad captandum is often used to win popular favor in entertainment, in political speeches, and in advertising.

ad captandum vulgus (Latin)
To please the common people.

To please or to win the favor of the masses or the crowd.

The implication is that such actions may not be in the best interest of society, but are intended only to achieve popularity or political goals, such as winning an elective office, publicizing movies, novels, sports, TV programs, or any promotion that wants the masses to be involved for their support.

ad clerum (Latin)
To the clergy.

A statement made by a church leader and intended only for the clergy as opposed to a statement ad populum, "to the people".

ad eundem (Latin)
To the same [degree].

Of equivalent value: Ad eundem is mainly used for the acceptance of a student with an academic standing or degree by a university or college, but which was achieved at another equal institution of education.

ad eundem gradum (Latin)
To the same degree.

Sometimes abbreviated as ad eundem, this phrase may be used to place blame or praise among parties to a deed. The fuller version has a special use when applied to academic life.

Considering gradum as an academic rank and, under special circumstances, a person holding a Master of Arts degree from one institution may be awarded the same degree by another institution without examination or even matriculation, and such a degree is termed "M.A. ad eundem gradum".

ad eundem; ad eund. (Latin)
Of equivalent value.

Ad eund is an abbreviation of the term "ad eundem gradum", and means "to the same degree".

ad extra (Latin)
Translation: "To the outer."

In an outward direction: The expression ad extra refers to the Catholic belief that The Father directed his Son and the Spirit to go on a mission into the world, which was not within the Trinity life.

ad extremum (Latin)
Translation: "To the extreme."

In the staff meeting, one of the teachers carried on the discussion ad extremum and and there was no end to it!

Ad finem fidelis. (Latin)
Translation: "Faithful to the end."

The motto Ad finem fidelis was stitched into the family crest which hung above the fireplace in the family room.

Ad finem spero. (Latin)
Translation: "I hope to the last."

When Jane found a very old diary up in the attic, she saw the motto Ad finem spero on the cover and she remembered her grandfather using this expression when she was a toddler visiting him and her grandmother.

Ad finem ultimum. (Latin)
Translation: "To the final end."

Said to be the motto of the Canadian Space Agency.

ad finem; ad fin. (adverb) (not comparable) (Latin)
Relating to the final place; at the end.

The term ad finem, or its abbreviation ad fin., is used at or near the completion or conclusion of a piece of writing.

ad gloriam (Latin)
To glory; for glory.

See ad maiorem dei gloriam for more information.

ad gustum (Latin)
To one's taste.

Ad gustum can be found in cookbooks, such as "Add salt ad gustum", and to savour to one's liking!

ad hanc vocem; a.h.c. (Latin)
Translation: "At this word."