Prophecies, or judgments, that have proven to be false:
- "Computers, in the future, may weigh more than 1.5 tons." —Popular Mechanics, forecasting the relentless march of science, 1949.
- "I think there is a world market for, maybe, five computers." —Thomas Watson, chairman of IBM, 1943.
- "I have traveled the length and breadth of this country, and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." —The editor in charge of business books for Prentice Hall, 1957.
- "But what . . . is it good for?" —Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
- "There is no reason anyone would want a computer in their home." —Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977.
- "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is, inherently, of no value." —Western Union internal memo, 1876.
- "The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" —David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s.
- "The concept is interesting and well-formed. But, in order to earn better than a 'C', the idea must be feasible." —A Yale Univ. management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp).
- "Who wants to hear actors talk?" —H.M. Warner, Warner Brothers, 1927.
- "I'm just glad it will be Clark Gable who is falling on his face and not Gary Cooper." — Gary Cooper on his decision not to take the leading role in Gone With The Wind.
- "A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make." —Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.
- "We don't like their sound and guitar music is on the way out." —Decca Recording Co. rejecting the Beatles, 1962.
- "Stocks have reached what looks like a permanently high plateau." —Irving Fisher, Professor of Economics, Yale University, 1929.
- "Airplanes are interesting toys, but of no military value." —Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre.