suad-, suas-, suav-

(Latin: suavis, "sweet"; suadere, "to advise"; "to make something pleasant to, to present in a pleasing manner"; hence "to recommend, to advise")

persuade (verb), persuades; persuaded; persuading
1. To convince or to cajole someone to do something by reasoning or charming: Mack and Mary tried to persuade Ralph to go on the trip with them.
2. To cause an individual, or individuals, to believe something, or to convince them through reasoning, arguing, or appealing to the emotions for the need of an action: The local agency tried to persuade people that enforced environmental protection should be attempted.

The professor persuaded Peggy to publish her research paper because he was convinced that it was of great value for other people to see and to enjoy.

persuader (s) (noun), persuaders (pl)
persuading technology
Technology that is designed to change attitudes or behaviors of users through persuasion and social influence, but not through coercion.
persuasibility (s) (noun), persuasibilities (pl)
Capable of being convinced or agreeable to doing something that is believed to be true: "Advertisers use the persuasibility of various age groups to target their products."
persuasion (puhr SWAY zhuhn) (s) (noun), persuasions (pl)
1. Communication intended to induce a belief or some action; especially, with reasoning, pleading, or coaxing: It took a lot of persuasion to convince the children to go to bed early on Christmas Eve because they were all excited about Santa Claus coming and what he would bring to them on Christmas morning!
2. A personal belief or judgment which is not necessarily based on proof or any thing that is certain; especially, for having good reasons for doing it: Lynn was convinced that her father’s persuasion of going to the fitness studio and exercising as often as possible was justified.
1. Being able to cause people to do or to believe something: "She presented a persuasive argument as to why we should buy the book."
2. Causing a person to believe the truth of something: "The minister preached persuasive reasons why people should maintain honesty in their lives."
suave (adjective); more suave, suaver; most suave, suavest
1. Characteristic of being relaxed, confident, and pleasant in social situations; charming and elegant: The suave people at the store were exceptionally polite and knowledgeable.

The suave manager was always exceptionally friendly when dealing with the employees and the customers with whom he came in contact.

2. Etymology: from Late Middle English in the sense of "gracious, agreeable"; from Latin suavis, "agreeable".
Referring to being agreeable, smooth, and gracious.
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Descriptive being polite and pleasant.
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Relating to soothingly pleasing or polished.
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Suave, mari magno turbantibus aequora ventis, e terra magnum alterius spectare laborem.
It is pleasant when safe on the land to watch the great struggle of another out on a swelling sea, amid winds churning the deep. -Lucretius
1. An urbane, sophisticated manner of speaking.
2. Speaking in a smooth way.
3. Using agreeable speech.