(From Latin: "to, toward, a direction toward, an addition to, near, at"; and changes to: "ac-, af-, ag-, al-, an-, ap-, aq-, ar-, as-, at-" and ad- is also combined with certain words that begin with the letters c, f, g, l, n, p, q, r, s, and t.)
The Latin element ad carries the idea of "in the direction of" and combines with many Latin words and roots to make common English words.
Equivalent to "from top to bottom".
A Roman phrase similar to English, "From soup to nuts", but meaning "From start to finish". This definition is based on the fact that Roman dinners often started with eggs and ended with fruit.
From the beginning to the end of any enterprise, thoroughly or without qualification.
Used to indicate a specific year date.
Ad astra is used as a motto by many organisations and as a proper title for different unrelated things, such as bands, games, and publications, like "Ad Astra", a short story by William Faulkner.
The motto of the state of Kansas, USA and Campbell University, Buies Creek, North Carolina, USA.
This motto suggests that we achieve great things only by encountering and overcoming adversities. It will be rough going, but we will make it.
Augusta refers to holy places and angusta to narrow spaces, therefore sometimes we cannot achieve great results without suffering by squeezing through narrow spaces.
This statement refers to the calends, the first day of the month which was a feature of the Roman calendar, but the Greeks had no calends!
The calends was the day that interest on borrowed money was to be paid, so for Roman debtors, they were tristes calendae, "the unhappy calends".
For the purpose of winning good will.
The technique of ad captandum is often used to win popular favor in entertainment, in political speeches, and in advertising.
To please or to win the favor of the masses or the crowd.
The implication is that such actions may not be in the best interest of society, but are intended only to achieve popularity or political goals, such as winning an elective office, publicizing movies, novels, sports, TV programs, or any promotion that wants the masses to be involved for their support.
A statement made by a church leader and intended only for the clergy as opposed to a statement ad populum, "to the people".