You searched for: “wears
wares, wears
wares (WAIRZ) (noun)
Things that are being sold by someone: "Andrew was selling his wares at the local market."
wears (WAIRZ) (verb)
Present tense form, third person singular of the verb to wear; that is, to use or to have something as clothing: "Jill wears the same shoes to school every day."

In the children's story, the comical hat seller always wears his wares stacked on top of his head.