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Vino vendibili hedera non opus est.
A popular wine needs no ivy.

A good product needs no special advertising. The ivy was sacred to Bacchus, and its bush was displayed as a sign outside Roman taverns. Bacchus was an ancient Greek and Roman god of wine and revelry. Earlier Greeks called him Dionysus.

This entry is located in the following units: Latin Proverbs, Mottoes, Phrases, and Words: Group V (page 4) vino-, vin-, vini- (page 2)