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sophistry (SAHF i stree) (s) (noun), sophistries (pl)
Tricky or dishonest arguments; especially, in order to deceive others: The commercials on TV use a lot of sophistries in order to persuade the viewers into buying their products which supposedly have the best results, like losing weight, having the brightest teeth ever, or winning in the lottery with just one tip!
Reasoning that is superficially plausible but is fallacious.
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This entry is located in the following unit: sopho-, soph-, sophic, -soph, -sopher, -sophy [-osophy] -sophical, -sophically, -sophist (page 3)