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réclame, reclame (RAY klahm") (s) (noun) (no plural)
1. A desire, a striving for, or a flair for publicity or getting attention: The politician was using TV as his primary réclame to communicate with voters and to get them to vote for him in the next election.
2. Etymology: from French, "advertising"; from réclamer, "to claim, beg for", from Old French reclamer; from Latin reclamare, "to cry out against".
A way to get notoriety or publicity.
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This entry is located in the following unit: clam- [cla-] clamat-, claim- (page 3)