You searched for: “effrontery
effrontery (s) (noun), effronteries (pl)
1. Insolent or impertinent behavior: Frank thought it was an affrontery for Mike to barge into the party uninvited.

Effrontery consists of an attitude of someone who does something very boldly and without shame even though it is wrong or offensive in some way.

2. Arrogance or rudeness: Mildred had the effrontery of taking an extra piece of cake even when her mother told her not to.
A shameless undisguised arrogance.
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A brazon behavior or impudence.
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This entry is located in the following unit: front-, fronto- (page 2)