You searched for: “denotation
connotation, denotation
connotation (kon" uh TAY shuhn) (noun)
1. An idea or meaning suggested by or associated with a word or thing: For some people, the word "fat" has a negative connotation.
2. The set of associations implied by a word in addition to its literal meaning: The word "childlike" has a connotation of innocence or of being a pest.
denotation (dee" noh TAY shuhn) (noun)
Something signified or referred to; a particular meaning of a symbol, word, or phrase: The word has one literal denotation but several different connotations.

The meaning of the denotation on the chart appeared to be unequivocal; however, the connotations were apparently unlimited.

denotation (s) (noun), denotations (pl)