The smell of sexy is being researched so the resulting "attractions" can be put into bottles for sale.

Experiments are being made with fruity blends like juicy guava, ginger root, amber woods, and other components, to create a magnetically masculine fragrance that women can't ignore.

So, paharmasexual research is being tested to see what kind of original mixes of agents that are especially formulated to arouse strong, unpredictable responses to scents for the female sexes, will actually result in positive responses to men.