You searched for: “penetration pricing
penetration pricing (s) (noun), penetration pricings (pl)
The selling of a new product at a lower price in order to lure customers away from some other established product: The company was using penetration pricing for its new computer, with very similar operational procedures, at a much lower level than the other company so people would become interested in trying it out.
This entry is located in the following unit: penetra-, penetr- (page 2)