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“battle cries”
1. A word, a phrase, or a sound that is shouted by soldiers in a battle: Their battle cry was, "Down with the pigs" as they moved forward.
2. A phrase or a saying that is used to make people support a cause, an idea, etc.: The presidential candidate shouted his battle cry to the people at the rally: "We can do it, yes we can".
2. A phrase or a saying that is used to make people support a cause, an idea, etc.: The presidential candidate shouted his battle cry to the people at the rally: "We can do it, yes we can".