You searched for: “bisociation”
bisociation (s), bisociations (pl)
An association of an object with two or more ideas.

Arthur Koestler wrote that any creative act is a bisociation (not a mere association) of two (or more) apparently incompatible frames of thought.

"The originality of genius, in art as in science, consists of a shift of attention to aspects of reality previously ignored, discovering hidden connections, seeing familiar objects or events in a new light."

—Arthur Koestler (author of fiction, non-fiction, history, autobiography, politics, philosophy,
psychology, parapsychology, and science) in his book, The Act of Creation;
Penguin Books; New York; 1964.
This entry is located in the following unit: bi-, bin-, bino-, bis- (page 10)