You searched for: “advocacy
advocacy (s) (noun), advocacies (pl)
1. An active verbal support for a cause or political position, etc.: At the political convention, there was a lot of advocacy, or backing up, for the experienced and wise candidate for the office of U.S. President.
2. The act of speaking or writing, in support of something; such as, an idea, a cause, or a policy and giving active support: Jane’s advocacy for the local animal rights group helped convince the public to donate more money for saving the lives of stray animals.