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ad captandum vulgus
To please the common people.

To please or to win the favor of the masses or the crowd.

The implication is that such actions may not be in the best interest of society, but are intended only to achieve popularity or political goals; such as, winning an elective office, publicizing movies, novels, sports, TV programs, or any promotion that wants the masses to be involved for their support.

This entry is located in the following units: ad- (page 2) Latin Proverbs, Mottoes, Phrases, and Words: Group A (page 7) vulg- (page 1)